4 Steps of Effective Problem Solving
Critical thinking could provide better solutions to business related challenges. Read here to learn about how the most successful people approach problem solving in business. Do you have your own...
View ArticleB2B Social Media Trends of 2013
Sometimes, it can be difficult to keep up with the latest trends in B2B social media. Read here to learn more about B2B statistics on activity and spending in 2013. Do you think that more social media...
View Article8 Steps to B2B Content Marketing
Content marketing strategies require planning. Here are 8 steps that lead to successful B2B content marketing. Do you have your own ideas on how to successfully produce B2B content? Share them with us....
View ArticleThe Cause and Effect of Social Media on B2B Marketing
Social media plays an incredibly important role in content marketing. Read here to learn more about how social media acts as the gateway in producing meaningful B2B content. Should we just rely on...
View ArticleCaution: Social Media Rules to Avoid
Not everything you read on the internet is true. This idea also applies to what you read about B2B social media. Read below to learn more about the social media rules you should ignore. Which pieces of...
View ArticleA Social and Personal Business Strategy
It is personal and it is business. Read below to learn why reaching out to consumers employs both social and personal cues, in order to be successful. Do you agree that acting personally affects...
View ArticleMaximize the Benefits From Your Content Marketing Campaigns
Using different media to get your message across, is a sure way to get the most from content marketing campaigns. Here is an article I found on 5 ways to maximize your potential to gain more from any...
View ArticleWhy the Benefits of Content Marketing Trumps Advertising
Content marketing has arrived and is here to stay. According to the article below, there has been a significant amount of improvements to content marketing that has rivalled and will beat out...
View ArticleLearn Tips for 2013 From These Content Marketing Trendsetters
It is important to come up with a content marketing strategy in order to get ahead. Below, you will find an interesting article on content marketing trends for 2013. Do you know of any other content...
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5 Things You Can Do To Jumpstart B2B Demand Generation
This past weekend was a busy one for me. A wedding in the family is enough to fluster even the most organized individuals, and I am no exception. That’s just the way it is—you can plan all you want,...
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How To Have A Sexy Campaign In An Unsexy Industry
Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry....
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Interesting Infographics: How B2B Sales Has Changed
I thought it would be interesting to look at how B2B sales have changed. According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”. About...
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Interesting Infographics: Who Is Your B2B Buyer?
We know that understanding the behaviours of their prospects and buyers is important for a successful B2B lead generation play. But how well do you really know your B2B buyers? Earlier this year, the...
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Interesting Infographics: The Go-To Guide For The Best B2B Marketing Blogs
As a B2B leader and marketer, I am certain you are aware of the importance (and impact) of continuous learning. But are you discovering new marketing tactics from the right sources? DNN has broken down...
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Interesting Infographics: How B2B Marketers are Using Social Media
Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. This infographic was released by Eloqua, which highlights survey results...
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Revealed: Proof That B2B Email Marketing Actually Works
If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013...
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Interesting Infographics: Little-known facts that could improve your B2B...
My last post about the B2B buying process was so popular that I decided to share another Infographic on the same topic. What are your customers thinking during the buying process? In this interesting...
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Interesting Infographics: B2B Leader’s Guide To Drinking Coffee Like A New...
As Monty Python would say “And Now For Something Completely Different”. B2B leaders must be aware of new marketing methods that drive profitable results. However, it’s crucial to take a break to clear...
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HELP! My CMO Is Big on Hacking!
—Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.) Until recently, there was nothing positive to be said about hacking. In the marketing world today, and particularly, in the...
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Interesting Infographics: 6 Components You Need In A B2B Online Marketing...
In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.” Circle S Studio, a marketing and design firm based in...
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